Mein Schiff TUI Cruises

Background

Mein Schiff TUI Cruises has traditionally targeted exclusively German-speaking countries, catering to German-speaking cruise travelers. Our current objective involves launching, promoting, and representing Mein Schiff in one of its initial non-German-speaking markets, leveraging local expertise and an extensive network in the Nordics. We focus on initiating market operations, establishing an agent portfolio, and formulating a robust sales priority plan in collaboration with Mein Schiff's international sales team. The goal is to achieve optimal sales results for Mein Schiff's bilingual concept (German & English) by the end of 2024, while simultaneously laying a strong foundation for future growth in the years to come for Mein Schiff TUI Cruises' expanding modern fleet.

Solution

We have created an action plan, aligned with the development of a Mein Schiff sales lounge.

• Focus on brand awareness activities for Mein Schiff in the Nordic region before sales start
• Market announcements and communication: press releases, social media posts, trade newsletter, sales calls and other sales activities
• Delivered a comprehensive presentation featuring research and intelligence on the current Nordic cruise market, its target groups, and prevailing trends
• Showcased the primary cruise API Cruise Partner widely utilized by Nordic trade
• Articulated the unique selling propositions (USPs) of Mein Schiff, specifically tailored for the Nordic market, encompassing product details and itineraries
• Identified and profiled key players in the Nordic region to effectively market the Mein Schiff product
• Conducted a thorough competitive analysis in the Nordic market, examining terms & conditions, commission structures, and focusing on key products & itineraries

Results

Ongoing efforts on strategic and tactical levels, building our strategy with Mein Schiff teams.

• Initiated market announcements through press releases, social media LinkedIn posts, and trade newsletters, with a reach of over 200.000 readers/receivers
• Over 40 sales calls a month targeting key decision makers in the Nordic trade, to sell and update about Mein Schiff product
• Monthly product training, both webinar and face-to-face
• Presenting New Sales conditions for 2024 to the market
• 3 ship visit events in Nordic 2023 inviting key decision makers
• 5 ship visits and other events booked and planned for 2024
• Planning of a FAM Trip 2024 and a ship lounge MS7 in spring 2024
• Representing Mein Schiff at B2B fairs in Copenhagen, Stockholm, Helsinki, Herning and Oslo
• Strategic focus on tour operators generating groups with 11-16 month planning/sales to departure
• First agents registered in Mein Schiff TUI Cruises system with first group requests registered and made available to buy and book through these agents on departures Q4 2024

On board Mein Schiff TUI Cruises

Agent Visit for Tui Mein Schiff