Disney Destinations

Background

With the increased Korean FIT travelers to the U.S. region, AVIAREPS Korea signed a contract with Disney Destinations to handle in-market sales and marketing for Disneyland Resort in California. The contract later expanded to cover Walt Disney World in Florida and Hong Kong Disneyland.

Solution

• For trade, AVIAREPS Korea worked with key travel agents to sign direct contracts with Disney Destinations and conducted sales co-op promotions with airlines and wholesalers, travel agents as well as organizing a series of FAM trips
• For Public Relations, AVIAREPS Korea closely liaised with Disney Destinations APAC PR and creative teams to plan and execute PR and consumer programs. The Korea team produced Korean language collaterals for the parks

Results

• During the years, the Korea team achieved 118% growth in admission sales for Disneyland Resort in California
• For Hong Kong Disneyland, AVIAREPS Korea achieved 65% YOY increase in admission sales in the first year of representation