Croatian National Tourist Board

Background

The partnership between Croatia National Tourist Board (CNTB) and AVIAREPS for pan-European PR services was initiated in 2021.

Solution

• Pan-EU (Pan-European) approach to streamline and consolidate 13 source markets into one centralized point of communication, reporting and financing
• Reports submitted on a weekly, quarterly, and annual basis to show progress, achievements and forecast in each source market
• Finance and back-office support centralized through one point – to assist CNTB with controlled and seamless invoicing, payments, and budget control

Results

• 2022: 18 Media events / 65 Press releases / 39 Press trips
• 2023: 25 Media events / 228 Press releases / 52 Press trips
• Comparison: 2022 vs 2023
  • Media events –39% improvement
  • Press releases – 251% improvement
  • Press trips - 33% improvement