Brand USA

Background

Brand USA, the destination marketing organization for the United States, embarked on a Sales Mission across South America. The mission aimed to strengthen ties with tour operators, travel agencies, and trade media in Colombia, Argentina, Chile, and Brazil. As a unique element, the team also leveraged the opportunity to promote the film "Into Nature’s Wild," enhancing the promotional impact of the mission

Solution

• Facilitate meetings and interactions between U.S. partners and local tour operators, travel agencies, and media
• Integrate the promotion of "Into Nature’s Wild" movie and develop strategic partnerships with key players in the South American travel industry

Results

The South America Sales Mission achieved remarkable success:

• Colombia: 14 U.S. Partners, 15 Colombian Tour Operators, 68 Travel Agents, 320 meetings
• Argentina: 13 U.S. Partners, 40 Argentine Tour Operators, 39 Travel Agents, 320 meetings
• Chile: 14 U.S. Partners, 41 Tour Operators and Travel Agents, 260 meetings
• Brazil: Strategic engagements with key Orinter and Agaxtur Tour Operators, coupled with a successful film premiere attended by 107 guests

Brand USA Sales Mission