Visit Maldives partners with AVIAREPS in the United Kingdom and in the Balkan Region

22 September 2021

AVIAREPS to promote the Maldives through strategic marketing activities in the Balkan region and in the UK

After a formal public tender, the Maldives Marketing & PR Corporation (MMPRC) has selected AVIAREPS to be their strategic representation agency to promote the Maldives in the United Kingdom and in the Balkan region.

AVIAREPS is the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food & beverage brands. The AVIAREPS tourism experts will work closely with Visit Maldives to ensure the Maldives is top of mind as a leading and safe haven destination, to raise awareness of the extensive unique experiences of offer and to grow visitor numbers, holiday duration and expenditure from travelers to the Maldives.

Nestled in the heart of the Indian Ocean, the Maldives is an archipelago consisting of 1,190+ islands, of which only 200 are inhabited. The country is famous for its picture-perfect islands with beautiful white sandy beaches and crystal blue waters, and its colorful coral reefs. The vibrant culture and the abundant marine life make the Maldives a stunning tropical paradise. In 2020 the Maldives received the award ‘The World’s Leading Destination 2020’ by the World Travel Awards. The country is home to luxurious world-class resorts, with each established on a private island, giving rise to the one-island-one-resort concept. The islands are naturally distanced from each other, allowing safe and serene holidays.

The Maldives is well connected with the rest of the world: Several flights from Europe, Middle East, and South-East Asia operate to Velana International Airport, the main gateway to the Maldives.

Edgar Lacker, CEO AVIAREPS:

“We are honored that Visit Maldives has entrusted us to represent them in the Balkan region and in the UK. The Maldives remains a safe haven destination as a result of the unique one-island-one-resort concept. As travel opens up again, we look forward to utilizing our expert knowledge of the local markets in the Balkan region and in the UK to promote the Maldives’ exceptional touristic offerings to travelers.”

For more information, contact Julia Reinert, Manager Corporate Communications at AVIAREPS.

About The Maldives Marketing & PR Corporation (MMPRC)

The Maldives Marketing & Public Relations Corporation (MMPRC) is the national tourism office of the Maldives responsible for carrying out promotional activities to become the most preferred island destination of the world under the theme of the Maldives...the Sunny Side of Life; whilst adhering to its mission to promote quality and sustainable growth in the local tourism industry to deliver long term economic, social and cultural benefits to the country.


AVIAREPS is the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food and beverage brands. Founded in Germany in 1994 with the ambition to help clients to step into global markets, the company’s global network now expands around the world to six continents.

The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.

For more information on how AVIAREPS influences where and how travelers choose to spend their time and money, please visit

Stay up to date by checking out our Newsroom, or follow us on Facebook, LinkedIn and Instagram.

For high-resolution images and logos please contact us.