Visit Florida selects AVIAREPS as Trade and PR Representative for the Latin American Market

19 July 2022

AVIAREPS to promote Florida through strategic trade and PR activities in Argentina, Brazil, Chile, Colombia, Ecuador, Mexico and Peru

Visit Florida, the state's official tourism marketing corporation, appointed AVIAREPS as representation agency in seven countries in Latin America: Argentina, Brazil, Chile, Colombia, Ecuador, Mexico and Peru. AVIAREPS, the global leader in tourism, aviation and hospitality representation with 63 offices in 57 countries around the world, will provide Visit Florida with a full range of trade and PR services to promote the Sunshine State located in the Southeastern region of the United States. AVIAREPS has already represented Visit Florida in Brazil and Mexico since 2016. By adding Argentina, Chile, Colombia, Ecuador and Peru, Visit Florida has now expanded the partnership with AVIAREPS to a total of seven markets on the Latin American continent.

Latin America continues to be an important investment for Visit Florida as these seven Latin American countries ranked in the top 11 spots, according to 2021 international visitation estimates. In 2021, Florida’s Governor Ron DeSantis prioritized tourism as the foundation of the state’s economic recovery from Covid-19. He focused on keeping Florida open for business and ready for all visitors to be able to enjoy the many attractions throughout the state. Florida being open and able to welcome visitors enabled Visit Florida to capitalize on the pent-up demand in travel and establish Florida as a leader in the U.S. tourism sector. In Q3 2021, Florida welcomed a total of 32.5 million travelers to the state, marking the first time overall visitation has exceeded pre-pandemic levels.

With an extensive network of owned offices in Latin America, AVIAREPS is the ideal partner for Visit Florida to promote the state in the whole region. AVIAREPS’ dedicated teams of tourism experts in Argentina, Brazil, Chile, Colombia, Ecuador, Mexico and Peru will help Visit Florida grow its presence in Latin America by implementing strong and effective PR and marketing strategies. Using their local knowledge and expertise, the local AVIAREPS teams will develop integrated, market-specific strategies to promote Florida’s unique offerings and increase visitor numbers from Latin America.

Dana Young, President and CEO, Visit Florida:
“Over the last six years, AVIAREPS has been a strong and reliable partner in helping Florida grow its presence in Brazil and Mexico. We are excited to continue this momentum and utilize AVIAREPS’ expertise and relationships in these key markets to promote Florida’s unique offerings and increase visitor numbers from Latin America.”
Thomas Drechsler, COO Tourism, AVIAREPS:
“We are extremely proud of the appointment as representative agency for Visit Florida in Latin America. We have been working with Visit Florida in Brazil and Mexico for several years and are more than happy that they have now entrusted us with these additional markets in Latin America. Our teams in the local markets look forward to utilizing their expert knowledge and their strong media and trade connections to promote Florida in the markets and to increase visitation and spend from Latin American travelers.”

For more information, contact Julia Reinert, Corporate Communications Manager at AVIAREPS.

About VISIT FLORIDA

VISIT FLORIDA is the Sunshine State’s official tourism marketing corporation and travel planning resource for visitors across the globe. As Florida’s No. 1 industry, tourism was responsible for welcoming over 122 million visitors in 2021, an increase of 54 percent from 2020. VISIT FLORIDA promotes tourism through sales, advertising, promotions, public relations and visitor services programs, and serves more than 13,000 travel industry partners throughout the state. To learn more about VISIT FLORIDA follow @FloridaTourism on Facebook and Twitter or visit www.visitflorida.org. For inspiration from the Sunshine State, follow @VISITFLORIDA on Facebook, Twitter and Instagram or visit www.visitflorida.com. For media resources, visit www.visitfloridamedia.com

About AVIAREPS

AVIAREPS is the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food and beverage brands. Founded in Germany in 1994 with the ambition to help clients to step into global markets, the company’s global network now expands around the world to six continents.

The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.

For more information on how AVIAREPS influences where and how travelers choose to spend their time and money, please visit www.aviareps.com. Stay up to date by checking out our Newsroom, or follow us on Facebook, LinkedIn and Instagram.

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