Tourism promotion representative AVIAREPS appointed by Munich Tourism in South East Asia & Australia

19 October 2018

Singapore, (October 8, 2018) AVIAREPS, the global leader and expert in developing and shaping international tourism demand and spend, with 66 offices in 48 countries around the world, has been appointed as tourism promotion agency for Munich Tourism in South East Asia and Australia. The representation, which commenced from October 1st, 2018 sees AVIAREPS promote Germany’s iconic city of culture from a base in Singapore, and with promotional and marketing activities to cover Thailand, Malaysia, Indonesia and Australia.

Through a mix of public relations, marketing and digital marketing services, the AVIAREPS teams will be responsible for raising the profile of Munich as a year-round travel destination of cultural enjoyment, culinary pleasures and providing visitors with renewed vitality and zest for life.

Says Geraldine Knudson , Head of Munich Tourism:

“We are excited to bring the message of Munich as a welcoming European city for South East Asians and Australians to explore and really dive into to. We offer a beautiful, historic and relaxed city that thrives on a culture of enjoyment and the enjoyment of culture. With the appointment of AVIAREPS as tourism promotion representative in the region we are confident that an increasing number of visitors from South East Asia and Australia when planning to visit Europe will include Munich on their ‘must-experience’ list.”

In addition to promoting the Bavarian capital’s many attractions to families, couples and groups, the AVIAREPS teams will be looking to develop niche travel segments to Munich such as the mixing of business with pleasure - or ‘Bleisure’ travel, along with developing the meetings, incentive, conference and exhibition (MICE) travel to Munich.

For further information about visiting Munich visit the official website of Munich Tourism or contact the newly appointed South East Asia & Australia team at:

INQUIRIES South East Asia

Telephone: +65 96864984

INQUIRIES Australia

Telephone: +61 299594277

About Munich Tourism

München Tourismus (Munich Tourism) is the city’s central tourist organisation and is part of the City of Munich’s Department of Labour and Economic Development. München Tourismus works with its business partners in the private sector and the tourist organisation München TIM e.V to develop marketing and PR campaigns and tourism products in a bid to establish Munich as a destination on the international travel market.

The strategy for achieving this aim is defined by the Tourismuskommission München, a joint undertaking between the city council and the local tourist industry. The objective of the partners involved in this collaboration is quality tourism promotion in Munich. This safeguards the quality of a stay and the quality of life in the city, and ensures acceptance of tourism among the population. München Tourismus acts as a centre of expertise, knowledge and innovation within Munich’s tourism industry; as a link to regional and supra-regional tourist organisations (TOM, BayTM, DZT, MC and many more); and as a professional, neutral advisor to the tourist industry.

About AVIAREPS

Founded in Germany in 1994 with an extensive office network that spans all six inhabited continents with 66 self-owned offices across 48 countries, the AVIAREPS Group is the world’s leading airline and tourism promotion company with over 100 airlines and more than 150 tourism, hospitality, retail and trade promotion clients in its portfolio. In addition to providing well established passenger General Sales Agent (GSA) services and tourism marketing representation, clients are also offered expertise and services in digital marketing, public relations, advertising, IT solutions, consulting, financial services, airport marketing, and trade & retail promotion.


For further information on how AVIAREPS can assist your organisation to expand its commercial footprint in South East Asia and Australia, please visit the AVIAREPS Website, or follow us on:

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