Precision Air expands partnership with AVIAREPS to Asia and Latin America

06 December 2022

AVIAREPS to support Precision Air as GSA in China, Hong Kong, India, Colombia, Argentina, Chile, Brazil, Peru, Ecuador, Panama, Paraguay and Uruguay

Precision Air, a private Tanzanian Airline based in Dar es Salaam, appointed AVIAREPS as General Sales Agent (GSA) in China, Hong Kong, Colombia, India, Argentina, Chile, Brazil, Peru, Ecuador, Panama, Paraguay and Uruguay. With the appointment as GSA in 12 new markets, AVIAREPS, the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food & beverage brands, is now responsible for the airline’s sales, reservations and ticketing service in a total of 28 markets in Europe, Asia, Africa and Latin America.

Precision Air, established in 1993 as a private charter air transport company, operates passenger services to Nairobi (Kenya), Comoros and to various airports throughout Tanzania from its main hub at Julius Nyerere International Airport in Dar es Salaam. Precision Air was privately owned until Kenya Airways acquired 49 percent stake in 2003. In 2011, the company went public, changing its shareholder structure as follows: Kenya Airways holds 41 percent, a Tanzanian individual shareholder, Mr. Shiirma, holds 43 percent, and the public holds 16 percent. The airline currently has codeshare agreements with Etihad Airways, Kenya Airways, Hahn Air as well as several interline agreements to allow international passengers to connect to destinations such as Zanzibar and Arusha via Dar es Salaam.

In additional to the 12 new markets in Latin America and Asia, AVIAREPS already acts as Precision Air’s General Sales Agent in South Africa, Russia, Japan and 13 countries in Europe: Germany, Austria, Belgium, France, Italy, the Netherlands, Sweden, Spain, Portugal, Switzerland, Denmark, Norway and Finland.

Lilian Massawe, Head of Commercial and Ground Handling at Precision Air:
“Latin America and Asia are becoming increasingly important markets for us and we are very happy to expand our partnership with AVIAREPS to these markets. They have been a strong partner for us in Europe for years and with their local expertise and year-long experience in the markets, they are the perfect GSA for us also in Latin America, India, China and Hong Kong. We look forward to working closely with AVIAREPS local aviation experts and to growing our presence in the markets.”
Marcelo Kaiser, COO Aviation, AVIAREPS:
“The appointment as GSA in 12 additional markets is a recognition of our successful partnership with Precision Air and we feel extremely honored by the trust placed in us. Our highly skilled airline sales professionals will support Precision Air’s growth in Latin America and Asia and we look forward to positioning the airline as a top of mind carrier connecting the world to Zanzibar, Arusha and other destinations in Tanzania. With our knowledge and experience in the local markets we will help strengthen the link between Tanzania’s tourist highlight destinations and Latin America and Asia and increase Precision Air’s ticket sales.“

About Precision Air

Precision Air is an IOSA (IATA Operational Safety Audit) certified airline known for offering reliable schedule flight to twelve (15) destinations both domestic and regional routes while connecting the region to the world through its codeshares and interline partners. Additional to scheduled commercial flights Precision air also offers third part Maintenance services, Parcel services, Cargo Services and a Training School.


AVIAREPS is the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food and beverage brands. Founded in Germany in 1994 with the ambition to help clients to step into global markets, the company’s global network now expands around the world to six continents.

The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.

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