AVIAREPS to promote Mauritius through strategic sales, marketing, and public relations services in Germany and Austria
Following an official tender, the Mauritius Tourism Promotion Authority (MTPA) reappointed AVIAREPS as marketing and PR representative in Germany and Austria. MTPA started its partnership with AVIAREPS, the global leader in tourism, aviation and hospitality representation with 65 offices in 48 countries around the world, in 2006 and has now reinforced it by again choosing AVIAREPS as its representation agency. With immediate effect, AVIAREPS Germany, responsible for the German and Austrian market, will provide MTPA a full range of sales, marketing, and public relations services to grow visitor numbers from Germany and Austria. The dedicated tourism teams will implement market-specific sales, PR, and marketing strategies to position Mauritius as a top-of-mind holiday destination.
Mauritius, the evergreen island off the east coast of Africa, is known for its tropical temperatures all year-round, its stunning scenery with mountains, waterfalls and rugged cliffs, its white sandy beaches and blue lagoons with crystal clear water. The island is not only a paradise for water sport enthusiasts but also for those seeking relaxation. Mauritius’ hospitality industry has recently invested millions of dollars in its hotels, infrastructure and visitor attractions, including refurbishing luxury hotels, spas and wellness centers, to provide holidaymakers and business travelers with the very best in accommodation and amenities.
“We are excited to reappoint AVIAREPS as our representative in Germany and Austria. The company has been a reliable and strong partner since 2006 and we look forward to continue our cooperation with them. Mauritius is open and ready to welcome tourists again from all over the world. Tourism accounts for more than 25 per cent of our nation’s GDP and employs many thousands of people directly and indirectly, so we are extremely pleased to welcome visitors to our shores. Travelers are choosing Mauritius for its beaches, mountains, lagoons and business opportunities but also for its safety and security. As it stands, 90% of Mauritius’ adult population is fully vaccinated and our booster dose campaign is at full swing. We look forward to welcoming business and leisure travelers from Germany and Austria to Mauritius and our travel and hospitality industry is ready to warmly welcome them to our paradise island in the Indian Ocean.”Thomas Drechsler, COO Tourism, AVIAREPS:
“We are honored that our long-standing client MTPA reappointed us as their official representative in Germany and Austria. We are looking forward to utilizing our knowledge of the local markets and our strong trade and media connections to bring Mauritius’ unique offerings to travelers from Germany and Austria. With our large network and the creative ideas of our teams, we will help to restore and increase the visitor numbers from these markets, and will successfully support the tourism recovery process in Mauritius.”
For more information, contact Julia Reinert, Corporate Communications Manager at AVIAREPS.
The Mauritius Tourism Promotion Authority (MTPA) is a parastatal organisation established in 1996 by the MTPA Act. It is administered by a Board of Directors and operates under the aegis of the Ministry of Tourism and Leisure. The objectives of the Authority are to promote Mauritius abroad as a tourist destination by conducting advertising campaigns and participating in tourism fairs, organising, in collaboration with the local tourism industry, promotional campaigns and activities in Mauritius and abroad, to provide information to tourists on facilities, infrastructures and services available to them in Mauritius, to initiate such action as may be necessary to promote cooperation with other tourism agencies, to conduct research into market trends and market opportunities and disseminate such information and other relevant statistical data on Mauritius and to advise the Minister on all matters relating to the promotion of tourism.
About AVIAREPSAVIAREPS is the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food and beverage brands. Founded in Germany in 1994 with the ambition to help clients to step into global markets, the company’s global network now expands around the world to six continents.
The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.
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