AVIAREPS appoints Marcelo Kaiser as new COO Aviation

05 October 2021

Predecessor Oliver Küchler remains a shareholder of the company

AVIAREPS, the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food & beverage brands, appointed Marcelo Kaiser as Chief Operating Officer Aviation (COO Aviation) on October 1st, 2021. In this role, Kaiser oversees the aviation client portfolio and supervises the commercial performance of AVIAREPS’ airline operations across the globe. Kaiser keeps his role as VP Latin America and remains responsible for the regional leadership and development of the offices in this region.

Kaiser will succeed Oliver Küchler, who served as COO Aviation from 1998 to March 2021 and helped grow and shape the company since he joined AVIAREPS in 1994. Though Küchler has decided not to extend his role as COO Aviation, he will remain a shareholder of the company. In addition to his role as company CEO, Edgar Lacker took over the position as interim COO Aviation in April 2021 and handed over the responsibilities to Marcelo Kaiser on October 1st. With his industry experience, leadership talent and passion for growing the company, Kaiser completely embodies the role of COO Aviation at AVIAREPS.

Edgar Lacker, CEO AVIAREPS:

“We are pleased to welcome Marcelo Kaiser to this new role. Since joining the company seven years ago as General Manager Brazil, he put a lot of effort into positioning AVIAREPS as the leading GSA and destination marketing company across Latin America. This promotion comes at a challenging yet exciting time for our company as the tourism and aviation industry worldwide is slowly revived and we further prioritize growth and sustainability. We sincerely look forward to Marcelo joining us on this journey. On behalf of the entire AVIAREPS family and especially our board members, we would also like to sincerely thank Oliver Küchler for the energy, passion and commitment he has consistently brought to the company. He played a key role in growing our company from a small local entity into the world’s leading group in our fields.”

Kaiser brings to his new role more than 17 years of experience in the aviation industry. Before joining AVIAREPS, he worked as International Sales Manager for well-known airlines such as Qatar Airways, US Airways, Avianca Airlines and Aeromexico. Kaiser joined AVIAREPS in 2014 as General Manager Brazil and took over the role as Vice President for Latin America in 2018. He managed eight offices in Latin America with a portfolio of more than 35 clients and 80 employees.

Marcelo Kaiser, COO Aviation, AVIAREPS:

“It is an honor to take over the role as COO Aviation in these challenging yet exciting times. I’m passionate about the aviation industry and about growing AVIAREPS. I’m looking forward to upholding Oliver Küchler’s legacy as COO Aviation and to shaping the future of AVIAREPS as part of the Management Board.”

Download Marcelo Kaiser’s bio or headshot in our newsroom.

For more information, contact Julia Reinert, Manager Corporate Communications at AVIAREPS.

About AVIAREPS

AVIAREPS is the world’s leading international representation, marketing and communications company for aviation, tourism, hospitality, and food and beverage brands. Founded in Germany in 1994 with the ambition to help clients to step into global markets, the company’s global network now expands around the world to six continents.

The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more.

For more information on how AVIAREPS influences where and how travelers choose to spend their time and money, please visit www.aviareps.com.

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