We know what it takes to build a global car rental brand. Working with leading clients in the sector, we increase awareness with trade and end consumers and offer consistent growth through our award-winning sales performance.
Avis – one of the world’s best-known car rental companies – sought our help in promoting its new mobile booking app in the Russian market
Our brief was to increase downloads and maximize use of the app
SOLUTION
We improved the app interface and appearance to bring it up to date with current market trends
We enhanced SEO to boost discoverability in search results
We worked together with external websites and blogs to increase visibility of the app, and placed targeted adverts in popular travel and motoring publications
We ran a Google AdWords campaign, and actively promoted the app via social networks
RESULTS
Revenue from the Avis app increased by 62%
App downloads increased by 20%
The app received positive ratings in the Google Play and Apple App Stores
Reservations made via the app comprised 10% of all 2014 revenues
Avis
62%
increase
in revenue through the app
Avis
BACKGROUND
Avis – one of the world’s best-known car rental companies – sought our help in promoting its new mobile booking app in the Russian market
Our brief was to increase downloads and maximize use of the app
SOLUTION
We improved the app interface and appearance to bring it up to date with current market trends
We enhanced SEO to boost discoverability in search results
We worked together with external websites and blogs to increase visibility of the app, and placed targeted adverts in popular travel and motoring publications
We ran a Google AdWords campaign, and actively promoted the app via social networks
RESULTS
Revenue from the Avis app increased by 62%
App downloads increased by 20%
The app received positive ratings in the Google Play and Apple App Stores
Reservations made via the app comprised 10% of all 2014 revenues
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