We know what it takes to build a global car rental brand. Working with leading clients in the sector, we increase awareness with trade and end consumers and offer consistent growth through our award-winning sales performance.
Avis – one of the world’s best-known car rental companies – sought our help in promoting its new mobile booking app in the Russian market
Our brief was to increase downloads and maximize use of the app
SOLUTION
We improved the app interface and appearance to bring it up to date with current market trends
We enhanced SEO to boost discoverability in search results
We worked together with external websites and blogs to increase visibility of the app, and placed targeted adverts in popular travel and motoring publications
We ran a Google AdWords campaign, and actively promoted the app via social networks
RESULTS
Revenue from the Avis app increased by 62%
App downloads increased by 20%
The app received positive ratings in the Google Play and Apple App Stores
Reservations made via the app comprised 10% of all 2014 revenues
Avis
62%
increase
in revenue through the app
Avis
BACKGROUND
Avis – one of the world’s best-known car rental companies – sought our help in promoting its new mobile booking app in the Russian market
Our brief was to increase downloads and maximize use of the app
SOLUTION
We improved the app interface and appearance to bring it up to date with current market trends
We enhanced SEO to boost discoverability in search results
We worked together with external websites and blogs to increase visibility of the app, and placed targeted adverts in popular travel and motoring publications
We ran a Google AdWords campaign, and actively promoted the app via social networks
RESULTS
Revenue from the Avis app increased by 62%
App downloads increased by 20%
The app received positive ratings in the Google Play and Apple App Stores
Reservations made via the app comprised 10% of all 2014 revenues
IMPORTANT NOTICE
We use cookies in our website to give you the most relevant experience by remembering your preferences and repeat visits.
Please support us to evaluate our website performance by activating ANALYTICS and "clicking “Accept”, you consent to the use of the cookies explicitly.
If you want to know more about the cookies we use, visit Cookie Settings on our website. Thank you for your support
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are as essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
These are essential for enabling user movement around our website and providing access to features such as your profile and purchases (this can be amended based on the clients' needs), member only resources, and other secure areas of the website. These cookies do not gather information about you that could be used for marketing purposes and do not remember when you have been on the internet. This category of cookies cannot be disabled
We use Google Analytics cookies to collect information about how visitors use our website. These cookies collect information in the aggregate to give us insight on how our website is being used.
Cookie
Type
Duration
Description
GPS
0
30 minutes
This cookie is set by Youtube and registers a unique ID for tracking users based on their geographical location
vuid
0
2 years
YSC
1
This cookies is set by Youtube and is used to track the views of embedded videos.
_ga
0
2 years
This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.
_gat
0
1 minute
This cookies is installed by Google Universal Analytics to throttle the request rate to limit the colllection of data on high traffic sites.
_gat_gtag_UA_26969256_1
0
1 minute
Google uses this cookie to distinguish users.
_gid
0
1 day
This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the wbsite is doing. The data collected including the number visitors, the source where they have come from, and the pages viisted in an anonymous form.
We also use a marketing database management program that deploy a cookie when a client interacts with a marketing communication, such as a marketing email or a marketing bases landing page on our website. This cookie collects personal data, such as your name, which pages you visit on our website and your history arriving at our website. Collected information is used to evaluate the effectiveness or our marketing campaigns or to provide better targeting for marketing.
Cookie
Type
Duration
Description
IDE
1
2 years
Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.
VISITOR_INFO1_LIVE
1
5 months
This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.
