At AVIAREPS we have a unique understanding of the Airport Industry. From bringing new airlines to your airport, to increasing frequencies, to building your airport’s brand in a target market, our global team of local experts are here to help. Through our extensive network we can connect you with the right partners and take your business to the next level.
Cologne Bonn Airport (CGN) enlisted AVIAREPS’ help in building relationships across Russia and the CIS
Key objectives included stimulating and increasing passenger and cargo traffic, and developing a new non-stop flight service between CGN and the CIS
SOLUTION
Choosing a focus group of CIS airlines, we analyzed the business potential for a direct flight connection
We identified the specific needs of CIS airlines, and helped CGN to develop a proposal that met those needs
We supported each airline in liaising with partners and building sales channels to establish the new route, for both passengers and cargo
We worked to improve awareness of CGN within the Russian aviation and travel business community. This included participating at key professional events
RESULTS
We established non-stop operations on routes for Armavia (EVN-CGN-EVN), Orenair (REN-CGN-REN), Kuban Airlines (KRR-CGN-KRR), and Ural Airlines (DME-CGN-DME)
$905K
of free media
coverage
$905K
of free media
coverage
$905K
of free media
coverage
Dallas/Fort Worth
BACKGROUND
In 2012 Emirates launched a new flight connection from Dubai to Dallas/Fort Worth (DFW)
AVIAREPS has been entrusted to promote DFW Airport as the U.S. business, travel, and transport gateway for the Middle East, India, and Africa
SOLUTION
Using our connections with established chambers of commerce and other professional bodies, we have connected the business communities surrounding the two airports and beyond
We are educating the media and the travel trade on the business opportunities in DFW
We have initiated joint marketing and promotion activities with key airline, tourism, and government partners
We are creating and disseminating business and trade e-newsletters on a regular basis
We are facilitating various trade and delegation missions across the Airport’s target markets
We are coordinating and assisting DFW’s participation in key UAE, Indian, and African exhibitions
RESULTS
A constant flow of free media coverage, with a value of over $905,000
The implementation of a Memorandum Of Understanding (MoU) – between the Dubai Airport Free Zone Authority [DAFZA] and Dallas/Fort Worth International Airport [DFW] – for the mutual promotion of the two business communities
The education of key travel agents through special events, sales calls, and familiarization trips to DFW, ensuring continued strong cabin load factors for the DFW flight
Changi
Munich Airport
48%
increase
in arrivals
48%
increase
in arrivals
48%
increase
in arrivals
Changi Airport Group
BACKGROUND
Changi Airport Group (CAG) engaged AVIAREPS to help increase visitor numbers from Russia and the CIS, and to promote Singapore as a tourism and business hub with good transport links in the region
SOLUTION
We organized and participated in key networking, trade, and consumer events across major business hubs in Russia and the CIS
We maintained and developed partnerships between CAG and travel agencies, tour operators, and airlines
We advised and informed CAG on changes in the travel market and surrounding industries
We ran joint marketing and promotional activities with Singapore Tourism Board, Singapore Airlines, tour operators, and other partners. This included assisting with the launch of a TV show about Singapore and the publication of the first Russian travel guide.
RESULTS
CAG saw arrivals from Russia increase by 48% from 2009-2013, despite the challenging economic climate
15,000
additional seat
capacity added
15,000
additional seat
capacity added
15,000
additional seat
capacity added
Munich Airport
BACKGROUND
Following the launch of the new Lufthansa service from Incheon to Munich in 2008, AVIAREPS was entrusted with promoting Munich Airport (MUC) across Korea
The goal was to increase the number of Korean arrivals to MUC, and to seek direct flight opportunities with other airlines
SOLUTION
We conducted joint marketing activities with Lufthansa, and educated travel agents on the benefits of visiting MUC. This included participating in Korea’s largest travel fair, the Hana Tour International, as well hosting a “Jewels of Romantic Europe” Korea Fam trip
We built tourism partnerships, combining efforts to reach out to consumers and the travel trade
We organized meetings between MUC executives, Korean Air, and Asiana Airlines to explore opportunities for collaboration
We carried out PR activities to raise awareness of MUC, including the development of a Korean MUC e-newsletter
We implemented sales incentives for top travel agents during low season
RESULTS
In 2014, Lufthansa recorded a 4.7% increased compared to 2011 in the number of passengers to Munich Airport from Korea
Lufthansa began operating A340-600, a bigger aircraft with premium economy class on ICN-MUC route from 2015; it will provide 15,000 additional seats to MUC annually
Cologne Bonn Airport
4 new
direct routes
from CIS to CGN
4 new
direct routes
from CIS to CGN
Cologne Bonn Airport
BACKGROUND
Cologne Bonn Airport (CGN) enlisted AVIAREPS’ help in building relationships across Russia and the CIS
Key objectives included stimulating and increasing passenger and cargo traffic, and developing a new non-stop flight service between CGN and the CIS
SOLUTION
Choosing a focus group of CIS airlines, we analyzed the business potential for a direct flight connection
We identified the specific needs of CIS airlines, and helped CGN to develop a proposal that met those needs
We supported each airline in liaising with partners and building sales channels to establish the new route, for both passengers and cargo
We worked to improve awareness of CGN within the Russian aviation and travel business community. This included participating at key professional events
RESULTS
We established non-stop operations on routes for Armavia (EVN-CGN-EVN), Orenair (REN-CGN-REN), Kuban Airlines (KRR-CGN-KRR), and Ural Airlines (DME-CGN-DME)
Dallas Fort Worth
$905K
of free media
coverage
$905K
of free media
coverage
$905K
of free media
coverage
Dallas/Fort Worth
BACKGROUND
In 2012 Emirates launched a new flight connection from Dubai to Dallas/Fort Worth (DFW)
AVIAREPS has been entrusted to promote DFW Airport as the U.S. business, travel, and transport gateway for the Middle East, India, and Africa
SOLUTION
Using our connections with established chambers of commerce and other professional bodies, we have connected the business communities surrounding the two airports and beyond
We are educating the media and the travel trade on the business opportunities in DFW
We have initiated joint marketing and promotion activities with key airline, tourism, and government partners
We are creating and disseminating business and trade e-newsletters on a regular basis
We are facilitating various trade and delegation missions across the Airport’s target markets
We are coordinating and assisting DFW’s participation in key UAE, Indian, and African exhibitions
RESULTS
A constant flow of free media coverage, with a value of over $905,000
The implementation of a Memorandum Of Understanding (MoU) – between the Dubai Airport Free Zone Authority [DAFZA] and Dallas/Fort Worth International Airport [DFW] – for the mutual promotion of the two business communities
The education of key travel agents through special events, sales calls, and familiarization trips to DFW, ensuring continued strong cabin load factors for the DFW flight
Changi
48%
increase
in arrivals
48%
increase
in arrivals
48%
increase
in arrivals
Changi Airport Group
BACKGROUND
Changi Airport Group (CAG) engaged AVIAREPS to help increase visitor numbers from Russia and the CIS, and to promote Singapore as a tourism and business hub with good transport links in the region
SOLUTION
We organized and participated in key networking, trade, and consumer events across major business hubs in Russia and the CIS
We maintained and developed partnerships between CAG and travel agencies, tour operators, and airlines
We advised and informed CAG on changes in the travel market and surrounding industries
We ran joint marketing and promotional activities with Singapore Tourism Board, Singapore Airlines, tour operators, and other partners. This included assisting with the launch of a TV show about Singapore and the publication of the first Russian travel guide.
RESULTS
CAG saw arrivals from Russia increase by 48% from 2009-2013, despite the challenging economic climate
Munich Airport
15,000
additional seat
capacity added
15,000
additional seat
capacity added
15,000
additional seat
capacity added
Munich Airport
BACKGROUND
Following the launch of the new Lufthansa service from Incheon to Munich in 2008, AVIAREPS was entrusted with promoting Munich Airport (MUC) across Korea
The goal was to increase the number of Korean arrivals to MUC, and to seek direct flight opportunities with other airlines
SOLUTION
We conducted joint marketing activities with Lufthansa, and educated travel agents on the benefits of visiting MUC. This included participating in Korea’s largest travel fair, the Hana Tour International, as well hosting a “Jewels of Romantic Europe” Korea Fam trip
We built tourism partnerships, combining efforts to reach out to consumers and the travel trade
We organized meetings between MUC executives, Korean Air, and Asiana Airlines to explore opportunities for collaboration
We carried out PR activities to raise awareness of MUC, including the development of a Korean MUC e-newsletter
We implemented sales incentives for top travel agents during low season
RESULTS
In 2014, Lufthansa recorded a 4.7% increased compared to 2011 in the number of passengers to Munich Airport from Korea
Lufthansa began operating A340-600, a bigger aircraft with premium economy class on ICN-MUC route from 2015; it will provide 15,000 additional seats to MUC annually
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