General Manager Beijing

The Beijing office recruited Gabriel from Fleishman Hillard in 2012 where he was responsible for China luxury PR and promotions on behalf of major luxury accounts such as BVLGARI, Van Cleef & Arpels, Mont Blanc and ISSEY MIYAKE
Starting with AVIAREPS as Assistant PR Manager, over the past decade, Gabriel has rapidly moved up through the ranks of the Beijing team, handling a wide variety of clients in the retail, destination, hotel, and attraction sectors including Brand USA, Choose Chicago, Premium Outlets, and Sun Resorts among many others
Appointed General Manager of the AVIAREPS Beijing office in 2023, Gabriel manages the PR/Communications, Travel Trade Marketing, and Digital teams, with responsibility for all clients of AVIAREPS in the North China market including Visit California.

Clients