ON-PREMISE PROMOTION CASE STUDY 
Thailand Product Promotion at Dubai Mall

Event Sponsor included:

• Royal Thai Embassy to UAE
• Thai Trade Center, Dubai
• Thai Business Councíl, Dubai

AVIAREPS Dubai organized a major on-premise promotion at Dubai Mall titled “Destination Thailand 2011” from May 5-7, 2011 to directly promote Thailand’s produce sectors to residents of Dubai.

The three day on-premise event at Dubai’s most prestigious shopping mall was based on the theme of “Wonderful Thailand in 2011” and featured various information booths, cultural performances, quizzes, competitions, prizes and demonstrations to provide visitors with information regarding Thailand’s products and services.

The Opening Ceremony was graced with speeches made by Her Highness Sheikha Lubna bint Khalid bin Sultan Al Qasimi, UAE Minister of Foreign Trade and His Excellency the Royal Thai Ambassador to the UAE

AVIAREPs Dubai issued press releases, coordinated press attendance at the opening ceremony, and organized Arabic TV interviews with both the UAE Minister of Foreign Trade and Thai Ambassador to promote Thai industry, exports and services. Total Ad. value of exposure achieved: US$85,000.