Tourism representative AVIAREPS appointed by visit.brussels in Brazil, China, India and Russia

20 February 2018

visit.brussels, the communication agency for tourism in the Brussels-Capital Region, has appointed AVIAREPS as its marketing tourism agency representative in Brazil, China, India and Russia.

The appointment, which came into effect from January 1st, 2018, is part of visit.brussels’ plan to strategically, and meaningfully reach out and engage with large, dynamic and emerging markets across the globe with a continued tourism representative presence. Says Patrick Bontinck, CEO, Visit Brussels:
“As the capital of 500 million Europeans, Brussels offers visitors an eclectic cosmopolitan experience that celebrates the arts, cuisine, design, history, modernity, luxury and urban lifestyles. As we commence 2018 we are thrilled to bring those messages and offerings to a very divergent group of growing and exciting markets with an ongoing in-market presence. AVIAREPS’ international network of industry experts has made this action and our commitment to these markets possible and we look forward to the increased engagement and visitation from Brazil, China, India and Russia to Brussels, in the months and years to come.”
Brussels welcomed a total of 3.00 million visitors in 2016, and while only data up until October 2017 is currently available, the total number of visitors in 2017 has already reached 2.92 million visitors. This demonstrates a robust increase of 20% when compared to the number of visitors welcomed in the first ten months of 2016. The results are even more impressive when looking at the visitor figures from the emerging markets targeted; with visitors from China experiencing an increase of 23% for the first ten months of 2017, India an increase of 28%, Russia an increase of 41%, and Brazil an increase of 64%. Says Thomas Drechsler, Chief Operating Officer Tourism, AVIAREPS:
“We as a tourism agency representative are honoured to represent visit.brussels in what are four of our most dynamic markets. This appointment classically demonstrates how AVIAREPS can help destinations expand their international footprint, outreach and brand to very divergent and complex markets all at once, due to our international network of tourism marketing and public relations professionals that embody international best practice with local expertise and know-how. We look forward to elevating and continuing the popularity and success of destination Brussels in Brazil, China, India and Russia.”
Travel, aviation and media professional based in the designated markets of Brazil, China, India and Russia who wish to find out more about destination Brussels should contact their local office at: Or find more information at Visit.brussels official website

About visit.brussels

visit.brussels is the communication agency for tourism in the Brussels-Capital Region; its aim is to promote and strengthen the image of the capital of 500 million Europeans.

About AVIAREPS

Founded in Germany in 1994 with an extensive office network that spans all six inhabited continents with 65 self-owned offices across 47 countries, the AVIAREPS Group is the world’s leading airline and tourism agency representation company with over 100 airlines and more than 150 tourism, hospitality, retail and trade promotion clients in its portfolio. In addition to providing well established passenger General Sales Agent (GSA) services and tourism marketing representation, clients are also offered expertise and services in digital marketing, public relations, advertising, IT solutions, consulting, financial services, airport marketing, and trade & retail promotion. For further information, please visit the AVIAREPS Website, or follow us on:

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