Destination representative agency AVIAREPS was appointed by Thailand Tourism Authority to promote in Finland, Estonia, Latvia, and Lithuania

04 January 2018

The Tourism Authority of Thailand (TAT) has appointed AVIAREPS as its marketing destination representative agency in Finland, Estonia, Latvia and Lithuania.

The Tourism Authority of Thailand (TAT) has appointed AVIAREPS, the global leader and expert in developing and shaping international tourism and aviation demand and spend, as its marketing destination representative agency in Finland, Estonia, Latvia and Lithuania. The appointment, which comes into immediate effect, is part of TAT’s plan to further expand and promote the kingdom’s unique tourism offerings and ‘Thainess’ experiences within Northern Europe.

Says Pakkanan Winijchai, Director, Tourism Authority of Thailand, Stockholm Office:

"TAT is fully committed to further developing and deepening our industry ties and consumer appeal within Northern European markets. With the appointment of AVIAREPS in Finland and the Baltic States as our marketing destination representative agency, we believe we have the right partner for an ongoing and meaningful engagement with the local travel industry , media, influencers and consumers, to bring an increasing number of tourists from these countries to Amazing Thailand!”

Thailand welcomed 28,824,753 overseas tourists for the 10 months of January to October 2017, an increase of 6.69 percent over the same period of 2016. On December 15, 2017, the Thai tourism industry hit a new record with the arrival of its 33 millionth visitor, suggesting Thailand is now well on its way to exceed the projected targets of 34 million arrivals and 1.81 trillion Baht (US$ 50 billion) in tourism revenue earnings in a full year.

Says Thomas Drechsler, Chief Operating Officer Tourism, AVIAREPS:

“It’s a great honour working with TAT for Finland and the Baltic States, where our teams of travel trade and PR professionals will help contribute to expanding the number of visitors and spend from Northern Europe, thereby realising the strategic goals put in place for the region.”

In November 2017 TAT officially launched its ‘Open to the New Shades’ concept which will encourage visitors to discover new perspectives in existing attractions, or indulge in experiences in new tourist attractions. TAT has sub-themes reflecting this; such as, Gastronomy, Nature and Beach, Arts and Crafts, Culture, and Way of Life. All TAT overseas offices are currently working with partners and tour operators to convert the new marketing concept into substantial sales targeted at specific customer segments; such as, Luxury, Weddings and Honeymooners, Female Travellers, Families and Gen Y.

About Tourism Authority of Thailand:

The Tourism Authority of Thailand (TAT) was established on 18 March 1960. TAT was the first organisation in Thailand to be specifically responsible for the promotion of tourism . TAT supplies information and data on tourist areas to the public, and publicises Thailand with the intention of encouraging both Thai and international tourists to travel in and around Thailand.
For more information about tourism in Thailand, visit the official Homepage Tourism Authority of Thailand

About AVIAREPS

Founded in Germany in 1994 with an extensive office network that spans all six inhabited continents with 65 self-owned offices across 47 countries, the AVIAREPS Group is the world’s leading airline and tourism representation company with over 100 airlines and more than 150 tourism, hospitality, retail and trade promotion clients in its portfolio. In addition to providing well established passenger General Sales Agent (GSA) services and tourism marketing representation, clients are also offered expertise and services in digital marketing, public relations, advertising, IT solutions, consulting, financial services, airport marketing, and trade & retail promotion.

To learn more about AVIAREPS tourism services, please visit AVIAREPS official website , or follow us on:

AVIAREPS on Facebook
AVIAREPS on LinkedIn

For further information on how AVIAREPS can assist your organisation to expand its commercial footprint in Baltics region (Estonia, Latvia and Lithuania), please contact the local office of AVIAREPS.

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