Tourism & destination marketing specialist AVIAREPS appointed by Tourism Fiji as market representative in Japan

17 January 2018

Tourism Fiji, the Fijian government’s agency responsible for marketing Fiji to the world, has appointed AVIAREPS, the global leader in destination marketing, as its tourism destination representative agency in Japan.

The appointment, which came into effect from January 4th, 2018, is part of Tourism Fiji’s plan to continue to position Fiji as a premier leisure destination, in order to increase visitation, spend, and market share for Fiji with the help of tourism destination representative company and global destination marketing expert AVIAREPS

Says Matthew Stoeckel, Chief Executive Officer of Tourism Fiji:

“We are confident that AVIAREPS’ expertise in destination marketing will help us reach and welcome more visitors from Japan in the years to come. We look forward to working with the AVIAREPS team in Tokyo, in order to re-build our strong presence and relationships in-market with the travel trade as well as with key media partners in Japan.”

The appointment was made on the heels of a recent announcement by Fiji Airways, that Fiji’s National Airline will launch direct flights between Tokyo’s Narita Airport and Nadi International Airport in Fiji with service three-times a week starting July 3rd, 2018.

Says Edgar Lacker, Chief Executive Officer, AVIAREPS,:

“We are honoured to be chosen as the international destination representative in Japan for Tourism Fiji. Our sales, PR, and digital teams on the ground in Tokyo have well-established travel trade and media networks, specialisation in outbound travel promotion, and the passion to ensure Fiji’s success in Japan. As market leaders, our innovative approach to destination marketing will position Fiji as a top-of-mind tourism destination for an increasing numbers of Japanese travellers.”

As part of this effort, AVIAREPS will plan and deploy a series of strategic marketing campaigns, in the areas of trade engagement, trade marketing, public relations and consumer promotions.

Travel, aviation and media professionals based in Japan who wish to find out more about destination Fiji please contact the local office of AVIAREPS Japan.

About Tourism Fiji

Tourism Fiji is the Fijian government’s agency responsible for marketing Fiji to the world with a view to maximizing the number of visitors to Fiji. Tourism Fiji has established a presence in eight key markets around the globe, and its activities include tourism advertising, public relations and media programs, trade shows, and programs for the tourism industry as well as consumer promotions to better showcase Fiji.visit.brussels is the communication agency for tourism in the Brussels-Capital Region; its aim is to promote and strengthen the image of the capital of 500 million Europeans.


For more information about tourism on Fiji, visit the official Homepage Tourism Authority of Fiji

About AVIAREPS

Founded in Germany in 1994 with an extensive office network that spans all six inhabited continents with 65 self-owned offices across 47 countries, the AVIAREPS Group is the world’s leading airline and tourism destination representative with over 100 airlines and more than 150 tourism, hospitality, retail and trade promotion clients in its portfolio. In addition to providing well established passenger General Sales Agent (GSA) services and tourism marketing representation, clients are also offered expertise and services in digital marketing, public relations, advertising, IT solutions, consulting, financial services, airport marketing, and trade & retail promotion.

To learn more about AVIAREPS tourism services, please visit AVIAREPS official website , or follow us on:

AVIAREPS on Facebook
AVIAREPS on LinkedIn

For further information on how AVIAREPS can assist your organisation to expand its commercial footprint in Japan, please contact the local office of AVIAREPS.

(Header image credit goes to Chris McLennan)


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