Brand Alliance Campaign (2007) – On behalf of NYC & Company, AVIAREPS organized a co-operation campaign with “Carrefour”. Carrefour is one of the leading distribution groups in the world and also keep travel agencies as a shop in shop system in their Hypermarkets.

These travel agencies heavily promoted trips to New York through flyers, posters and special fares offers.

In order to additionally attract the broader audience, a poster campaign was initiated throughout the city of Madrid, reaching 8 million final consumers.