“Find the treasure and win a trip of a lifetime” (2007) – On behalf of the Mauritius Tourism Promotion Authority”, AVIAREPS Mangum launched a print (consumer magazines) and internet campaign (online portals and cross-media).

The campaign offered the possibility to win a trip to Mauritius and increased page visits to the overall Mauritius webpage by almost 50 % since June 2007.

In addition, more than 50.000 page visits were recorded on the treasure hunt pop-up and 5.217 users have registered online for the prize raffle with full contact details. 50% of the overall Mauritius-page visits were registered on the German .de version.