Canada has a population of 33 million people and is geographically the second largest country in the world with 9,971,000 square kilometres of land. The Canadian economy has grown considerably over the last decade, GDP standing at $5.1 trillion.
Canada ranks 8th in International Tourism Expenditure with 2007 figures at $24.8 billion, very impressive considering the low population Canadians are explorers, seeking adventures in remote locations. Canadians have one of the highest per capita vacation day spend in the world.
Canadian tour operators and wholesalers create their own packages, we have a mix of charter operators that cater to sun destinations as well as European destinations. FIT tour operators focusing on individual travel around the world. Cruise line tour operators catering to the cruise market. Upscale tour operators featuring exotic destinations with very up-market hotels and services. Consolidators that offer better pricing for the air-only market. Group tour operators for the youth market as well as the senior market.
Destinations, airlines, hotels and attractions should consider Canada for future promotions and sales and marketing initiatives.
