Europe

Market profile

Scandinavia (Sweden, Norway, Denmark) and Finland count a total of nearly 25 million inhabitants. All four countries are ranked amongst the top 10 in terms of GDP per capita, mirroring the economic wealth in this region. Consequently it's no surprise that the Nordic people are avid travellers enjoying approximately 31 million trips per year and spending an average of USD 1,400 per person per leisure trip. Especially new and exotic destinations are in vogue and, with five weeks of legislated annual vacation time, there is enough time for spending. The population density in the Nordic countries is very low; that's why the Web is intensively used both to spread information and for bookings.