Although small in size, the Netherlands, with its 16,5 million people, is a country with a passion for travelling. With a generally high quality of living, numerous school and midterm holidays, it has plenty of potential for travel-related companies. The country by definition is an all year around travel market and the Dutch are enthusiastic users of on line channels for information and bookings. The Dutch a hugely adaptive to social media and increasingly into self composed and tailor made holidays.
Over the past years 82% of the population actually went on holiday one time or more every year, which is another confirmation of the reputation of this country's position regarding travel. Mediterranean countries, France and neighboring countries are popular as well as a continued flow of long haul holidays.
