Italy, with its 58 million inhabitants and a GDP per capita of USD 30,900, is the 4th largest economy in Europe and a G8 member. With a very high income per capita in the North, one of the wealthiest in Europe, it offers a strong potential for airline services and all tourism products. Nearly 35% of all Italians travel at least once a year abroad and this figure is expected to grow in the future.
In addition to business-related trips, beach resort holidays, cultural tours, city breaks and honeymoons are amongst Italians' favorite reasons for travel. The market also provides a huge segment of ethnic travel, especially to non EU Countries, such as South America, North & West Africa and Far East.
