Europe

Market profile

Hungary has 10 million inhabitants and one of the strongest economies in Central-Eastern Europe. Situated at a major crossroads between east and west, Hungary's geographic location combined with its cultural diversity make it very attractive for all kinds of travellers. In the ranking of the most popular tourism destinations, Hungary was listed amongst the top 15. Thanks to growing income per capita and buying power, the number of Hungarians travelling abroad for holiday and business increases steadily year after year. These reciprocal developments mirror Hungary's potential for tourism and airline representation services.