Europe

Market profile

In terms of global tourism, Germany’s primary importance is as a country of origin for tourists, rather than as a destination. With its 80 million inhabitants and a GDP of 3,500 bn USD, Germany is the largest economy of in Europe. Business-cycle movements and fluctuations in consumer confidence continue to have a strong impact on German demand for tourism services. Nearly 70 % of all Germans travel at least once a year and due to a growing number of opportunities, this figure is expected to remain stable and even grow further in the future. In addition to business-related trips, classical beach holidays, round-trips and city tours are among the favourite travels of the Germans. As a nation with a high number of residents with migration background, the market also provides a huge segment of ethnic travel.