Germany with its 82 million inhabitants and a GDP of 3,500 billion USD is the fifth-largest economy worldwide. With a high income per capita, it offers a strong potential market for airline services and all tourism products. Nearly 70% of all Germans travel at least once a year, which makes them the international leaders regarding travel volume. This figure is expected to remain stable and even grow in the future.

In addition to business-related trips, classical beach holidays and city tours are among the leading reasons to travel for the Germans. As a nation with a high number of residents with migrational background, the market also provides a huge segment of ethnic travel.

Unlike other markets, the German air travel market is decentralised and in addition to the hubs Frankfurt and Munich, many regional airports facilitate the demand for airline services.