The Middle East and in particular the gulf states of Bahrain, Kuwait, Qatar, Saudi Arabia and the United Arab Emirates continue to expand impressively year after year in terms of outbound and inbound travel, airline infrastructure and air transportation, making it the most dynamic airline and tourism market on the planet in terms of current and projected growth.
Outbound travellers, especially from Saudi Arabia and the United Arab Emirates, tend to travel more often and in bigger groups, stay longer and spend more than any other segment. Comprising local nationals and expatriate market segments, these sophisticated travellers receive a minimum of 4 weeks' annual vacation and on average travel internationally 4 times a year for both leisure and business. High-end family destinations and attractions are preferred.
The media mix in the Middle East is sophisticated, diverse and expanding, and it is heavily concentrated in Dubai, allowing public relations programmes to be implemented efficiently and effectively.
