Asia Pacific

Market profile

China is the largest travel market in Asia and the world’s fastest-growing major economy. The number of outbound travelers from China in 2010 reached 57.39 million, a remarkable increase of 20.4% compared with 47.65 million outbound in 2009. By 2015, China is projected to become the #1 inbound and #4 outbound tourism market in the world.

Not only are Chinese traveling overseas in rapidly growing numbers but their per customer travel spend is also rapidly rising. Chinese now spend on average US$6,000 per person traveling to the U.S., the highest of any source country.

China is currently ranked seventh in travel spending among all nations worldwide and is expected to grow to become the world’s second largest-market in terms of total travel spending by 2015. Chinese outbound tourists are estimated to have spent US$48 billion in 2010: they numbered 57.4 million, an increase of 20% from the previous year. Expenditure on outbound travel reached $US48 billion with a year-on-year growth of 14%.

If you are considering tourism or airline marketing representation in the Chinese market, this is an ideal time to launch or expand your presence there.