Asia Pacific

Market Profile

Australia and New Zealand combined have a population of 25.853 million (21,559m & 4.294m respectively). Australia’s GDP of $1 trillion is the 14th largest global economy while New Zealand has a small scale economy. Australia and New Zealand’s populations are renowned for their adventurous spirit and both countries have a high propensity for outbound travel. Approx. 1 in 4 Australian travel overseas each year and 46% of New Zealanders travel overseas in the year November 07 to November 08.

In addition to business-related trips, classical beach holidays, round-trips, shopping and city tours are among the favourite travels of the Oceania region. As both nations have a high number of residents with migrant backgrounds, the market also provides a huge segment of ethnic travel.