South Africa's scenic beauty offers visitors the magnificent outdoors with a sunny climate where they can experience pristine beaches and exquisite Game Lodges showing of the Big 5 of the animal kingdom. The country has such cultural diversity across its provinces allowing our guests to enjoy brightly colored homes painted in tribal colors, an assortment of traditional arts and crafts from various backgrounds while still offering value for money. South Africa offers 3 000 kilometers of coastline along with breathtaking mountains – often side by side, with a diverse terrain making it a rich hunting ground for adrenaline seekers. South Africa's population has passed the 50-million mark. The country is highly diverse in terms of its climate, culture, tourist activities and infrastructure, catering for every tourism niche, from business, eco- and cultural tourism through to adventure, sport and paleo-tourism.  Tourism's contribution to South Africa's gross domestic product (GDP) rose from 2.7% to 7.9% in the 2009-2010 periods. The tourism sector, being fairly labour-intensive and having lesser entry barriers, has been identified as one that is vital to ensure the country achieves its goals as set, in which it aims to halve unemployment and poverty in the country by 2014 with a 12 percent contribution to national GDP